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I'm Deven, turning design into a strategic business capability.

I partner with executives and product leaders to make confident decisions, align organizations, and deliver measurable business outcomes through design.

Let's Connect

I turn ambiguity into direction, complexity into clear decisions, and potential into results.

Strategic Clarity

Align leaders around customer needs, business priorities, and a shared vision.

Executive Influence

Bring design into the decisions that shape product strategy and business growth.

Scalable Impact

Build teams, operating models, and capabilities that consistently deliver measurable outcomes.

Over 20 years, I've grown from designer to design executive — leading global teams across travel, ecommerce, fintech, and marketplaces for:

Global Head of Product Design

Nov 2021 - Present

Senior Product Design Manager

Nov 2020 - Nov 2021

More Roles

Global Head of Product Design

Nov 2021 - Present

Senior Product Design Manager

Nov 2020 - Nov 2021

More Roles

I turn design into a strategic advantage — building the organizations, systems, and culture that move products forward and businesses grow.

Scaling Design Organizations

Built and scaled global design organizations by developing leaders, expanding capability, and creating high-performing teams aligned around strategic business priorities.

Shaping Product Strategy

Partnered with executive leadership to connect customer insight, product strategy, and commercial priorities, enabling better decisions and measurable business outcomes.

Leading AI Transformation

Scaled AI across design and product development to improve execution speed, elevate quality, and unlock new opportunities for customer value.

Designing Connected Experiences

Led design across complex customer ecosystems, creating seamless end-to-end experiences that increased usability, trust, and business performance.

Building Systems for Scale

Established design systems, operating models, and governance that improved consistency, accelerated execution, and scaled quality across global teams.

Growing Design Leaders

Developed leadership pipelines, coaching frameworks, and high-performing cultures that strengthened organizational capability, engagement, and long-term performance.

Currently leading Product Design for one of the world's leading travel platforms.

Senior Director, Global Head of Product Design

Partnering closely with the CPO and executive leadership team, I lead Product Design across Agoda and Rocket Travel by Agoda. I have scaled the organization from 40 to 80+ designers supporting more than 90 product squads, building the leadership team, operating model, design systems, and AI capabilities that enable world-class product development and position design as a strategic driver of business growth.

Leadership

Design Strategy

AI-Powered Ops

Org Scaling

Design Systems

Career Frameworks

What People Say

Deven has a genuine interest in investing in people because he believes that’s how you build a fantastic team that can deliver great product experiences. Deven’s native ability is to turn challenges into opportunities that can empower designers. I had the pleasure of working with Deven for over four years at Agoda. Deven has demonstrated an exceptional understanding of business, professionalism and built strong relationships at every level.
Dynin Khem
Product Design @ Paxos
Managed me @ Agoda
I've worked with Deven for several years at Agoda, in particular while managing product for our mobile application. When Deven joined, his presence was immediately felt as he provided great leadership, business thinking, and problem solving skills that facilitated our work with the design team. He's not only an excellent UX and design expert as well as team leader, but he's also someone who's deeply in touch with the business and product he's working with. To top it off, he's fun to work with and brings positive energy to the workplace.
David Salamon
CPO @ Coinmarketcacap
Worked with Deven @ Agoda
Deven is a pleasure to work with. He is a designer who really understands the objective of the product, and, without compromising on his design vision, always comes up with the perfect solution. He allows designers in his team to grow on their own, doesn't stifle their creativity, and yet, if they are at all stuck, he guides them to the right solution. He works with multiple product teams, with strong minded POs and it's no mean feat to balance everyone's needs. And yet, he manages to do it effortlessly. I feel extremely comfortable discussing any design challenges with him, because I am confident he can help me find the right solution. I would work with him again without a second thought!
Swasti Pal
Principal Product Manager @ Agoda
Worked with Deven @ Agoda
Deven is one of the best Design Managers I have ever worked with and an exceptional leader. Creative and collaborative as a partner, I could always count on Deven to reach for the business perspective on our projects while not compromising the design expertise he brought to the table. As a leader he always seems able to direct his team with clear vision, translating business objectives into a design framework, making sure his team is always aligned to the larger goal of the project and positioned in the right roles to maximize their contributions. He is a caring and motivational a leader, the kind of person I'd love to work with again and again.
Stephen Streeter
Principal Product Manager @ Agoda
Worked with Deven @ Agoda
I have been working with Deven for the past 2.5 years at Agoda (Booking holdings), me as a product lead and he's as a design lead. During that time, Deven constantly proved to be a true asset to the company by driving vision and high standardization of how design products should look like. All of his reports know exactly what is expected from them and seem like they truly bought into the way and path he dictated. I strongly recommend Deven for any product or design lead related role.
Chen Biran
Senior Director of Product @ Agoda
Worked with Deven @ Agoda
Deven and I worked together at Etsy and during his time here, he has made such a huge impact to me and has been an inspiring leader on the team. Deven not only leads by example, but empowers his designers to succeed by turning challenges into opportunities. Deven is an incredibly supportive and empathetic manager. He listens to my needs, understands my perspective, and will give clear guidance on how to address any barriers to move forward. He has been such a great advocate for his direct reports and truly cares about our individual career growth.
Angela Mao
Staff Product Designer @ Stubhub
Worked with Deven @ Etsy

Deven has a genuine interest in investing in people because he believes that’s how you build a fantastic team that can deliver great product experiences. Deven’s native ability is to turn challenges into opportunities that can empower designers. I had the pleasure of working with Deven for over four years at Agoda. Deven has demonstrated an exceptional understanding of business, professionalism and built strong relationships at every level.
Dynin Khem
Product Design @ Paxos
Managed me @ Agoda
I've worked with Deven for several years at Agoda, in particular while managing product for our mobile application. When Deven joined, his presence was immediately felt as he provided great leadership, business thinking, and problem solving skills that facilitated our work with the design team. He's not only an excellent UX and design expert as well as team leader, but he's also someone who's deeply in touch with the business and product he's working with. To top it off, he's fun to work with and brings positive energy to the workplace.
David Salamon
CPO @ Coinmarketcacap
Worked with Deven @ Agoda
Deven is a pleasure to work with. He is a designer who really understands the objective of the product, and, without compromising on his design vision, always comes up with the perfect solution. He allows designers in his team to grow on their own, doesn't stifle their creativity, and yet, if they are at all stuck, he guides them to the right solution. He works with multiple product teams, with strong minded POs and it's no mean feat to balance everyone's needs. And yet, he manages to do it effortlessly. I feel extremely comfortable discussing any design challenges with him, because I am confident he can help me find the right solution. I would work with him again without a second thought!
Swasti Pal
Principal Product Manager @ Agoda
Worked with Deven @ Agoda
Deven is one of the best Design Managers I have ever worked with and an exceptional leader. Creative and collaborative as a partner, I could always count on Deven to reach for the business perspective on our projects while not compromising the design expertise he brought to the table. As a leader he always seems able to direct his team with clear vision, translating business objectives into a design framework, making sure his team is always aligned to the larger goal of the project and positioned in the right roles to maximize their contributions. He is a caring and motivational a leader, the kind of person I'd love to work with again and again.
Stephen Streeter
Principal Product Manager @ Agoda
Worked with Deven @ Agoda
I have been working with Deven for the past 2.5 years at Agoda (Booking holdings), me as a product lead and he's as a design lead. During that time, Deven constantly proved to be a true asset to the company by driving vision and high standardization of how design products should look like. All of his reports know exactly what is expected from them and seem like they truly bought into the way and path he dictated. I strongly recommend Deven for any product or design lead related role.
Chen Biran
Senior Director of Product @ Agoda
Worked with Deven @ Agoda
Deven and I worked together at Etsy and during his time here, he has made such a huge impact to me and has been an inspiring leader on the team. Deven not only leads by example, but empowers his designers to succeed by turning challenges into opportunities. Deven is an incredibly supportive and empathetic manager. He listens to my needs, understands my perspective, and will give clear guidance on how to address any barriers to move forward. He has been such a great advocate for his direct reports and truly cares about our individual career growth.
Angela Mao
Staff Product Designer @ Stubhub
Worked with Deven @ Etsy

Deven has a genuine interest in investing in people because he believes that’s how you build a fantastic team that can deliver great product experiences. Deven’s native ability is to turn challenges into opportunities that can empower designers. I had the pleasure of working with Deven for over four years at Agoda. Deven has demonstrated an exceptional understanding of business, professionalism and built strong relationships at every level.
Dynin Khem
Product Design @ Paxos
Managed me @ Agoda
I've worked with Deven for several years at Agoda, in particular while managing product for our mobile application. When Deven joined, his presence was immediately felt as he provided great leadership, business thinking, and problem solving skills that facilitated our work with the design team. He's not only an excellent UX and design expert as well as team leader, but he's also someone who's deeply in touch with the business and product he's working with. To top it off, he's fun to work with and brings positive energy to the workplace.
David Salamon
CPO @ Coinmarketcacap
Worked with Deven @ Agoda
Deven is a pleasure to work with. He is a designer who really understands the objective of the product, and, without compromising on his design vision, always comes up with the perfect solution. He allows designers in his team to grow on their own, doesn't stifle their creativity, and yet, if they are at all stuck, he guides them to the right solution. He works with multiple product teams, with strong minded POs and it's no mean feat to balance everyone's needs. And yet, he manages to do it effortlessly. I feel extremely comfortable discussing any design challenges with him, because I am confident he can help me find the right solution. I would work with him again without a second thought!
Swasti Pal
Principal Product Manager @ Agoda
Worked with Deven @ Agoda
Deven is one of the best Design Managers I have ever worked with and an exceptional leader. Creative and collaborative as a partner, I could always count on Deven to reach for the business perspective on our projects while not compromising the design expertise he brought to the table. As a leader he always seems able to direct his team with clear vision, translating business objectives into a design framework, making sure his team is always aligned to the larger goal of the project and positioned in the right roles to maximize their contributions. He is a caring and motivational a leader, the kind of person I'd love to work with again and again.
Stephen Streeter
Principal Product Manager @ Agoda
Worked with Deven @ Agoda
I have been working with Deven for the past 2.5 years at Agoda (Booking holdings), me as a product lead and he's as a design lead. During that time, Deven constantly proved to be a true asset to the company by driving vision and high standardization of how design products should look like. All of his reports know exactly what is expected from them and seem like they truly bought into the way and path he dictated. I strongly recommend Deven for any product or design lead related role.
Chen Biran
Senior Director of Product @ Agoda
Worked with Deven @ Agoda
Deven and I worked together at Etsy and during his time here, he has made such a huge impact to me and has been an inspiring leader on the team. Deven not only leads by example, but empowers his designers to succeed by turning challenges into opportunities. Deven is an incredibly supportive and empathetic manager. He listens to my needs, understands my perspective, and will give clear guidance on how to address any barriers to move forward. He has been such a great advocate for his direct reports and truly cares about our individual career growth.
Angela Mao
Staff Product Designer @ Stubhub
Worked with Deven @ Etsy

Selected work driving strategy, scale, and business impact.

Flights: From Click-Out to Native Funnel

Transformed Agoda’s Flights from a third-party redirection into a native booking experience built on trust, driving massive YoY growth from zero.

Leadership

Design Strategy

Trust & Clarity

Travel

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Scaling Agoda’s Activities Funnel

As Head of Design, I led the team that took Agoda’s Activities platform from 0→1 to one of the fastest-growing booking channels in Southeast Asia.

0→1

Research-Led

Strategy

Travel

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Post-Booking Support: From Deflection to Resolution

Reframed post-booking self-service from 'deflection' to 'resolution,' cutting support costs, improving agent efficiency, and establishing messaging as a core support channel.

AI / Conversational

Service Design

Cost Impact

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How I Scaled Agoda's Design Team from 40 to 80+ — and Made It Matter

How I grew Agoda's Product Design team from ~40 to 80+ designers — building the career infrastructure, leadership bench, and hiring engine to support that scale, while repositioning design as a driver of product strategy.

Head of Design

2021 – Present

APAC / Global

View Case Study

WHAT'S NEXT

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See my full background, philosophy, and approach to building design organizations — or get in touch directly.

About Me

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Deven Grover